The COVID-19 pandemic has driven home a more urgent need for builders and remodelers to embrace technology. Virtual sales and design tools are at the heart of this burgeoning tech adoption boom.
For an industry built on in-person visits and on-site tours, making the transition to virtual walk-throughs, zoom-based sales meetings, and other online services presents a host of obstacles for homebuilders, multifamily developers, and remodelers.
As part of UTOPIA's ongoing reporting on the shift toward "virtual everything" in homebuilding, our editors spoke with early adopters and industry experts on the startup process for establishing a successful virtual sales and design center. Their advice is presented in the UTOPIA Virtual Sales Center Startup Guide.
In part one of the how-to guide, our editors outline eight critical steps for implementing a virtual sales center. These include determining IT infrastructure needs, analyzing home design features and upgrades, and establishing back-end technical setup steps.
In part two, the editors present 11 tips for ensuring a successful transition to virtual sales and design. These best practices are related to website fundamentals, virtual walkthroughs, sales/design staff buy-in, and more.