9 Reasons Why the 'Forgotten Population' is the Next Growth Opportunity for Builders



Family-oriented rental housing represents an enticing expansion opportunity for builders and developers, driven by demographic trends, economic factors, and shifting consumer preferences, according to new research by the Urban Land Institute and RCLCO Real Estate Advisors.

"Although the number of families living in the United States remained relatively constant during the past decade, this demographic is poised to experience significant growth in the 2020s and beyond as more and more millennials have children," stated the authors of the report.

Here's a look at nine key takeaways from "Family Renter Housing: A Response to the Changing Growth Dynamics of the Next Decade" (text and charts courtesy ULI/RCLCO):

Download the full report, “Family Renter Housing: A Response to the Changing Growth Dynamics of the Next Decade.”

About The Author

David Barista, UTOPIA Content Director

David Barista

David Barista has covered the U.S. construction industry for more than 20 years, including editorial leadership roles with Pro Builder and Building Design+Construction. He currently serves as the Content Director for Utopia and the Group Editorial Director – Digital and Social with SGC Horizon, which publishes multiple market-leading media brands focused on residential and commercial construction.

Dave is a six-time Jesse H. Neal Award winner, and a seven-time finalist. He’s also won numerous editorial awards from the Construction Media Alliance and the American Society of Business Publication Editors.