Westlake Royal Building Products' Paul Burleson recommends five tactics for more effective selling.
A recent survey by Panasonic finds that builders and homeowners alike are unaware of just how poor our indoor air quality is.
As home buyers demand healthy air systems, builders look to differentiate themselves with a “Healthy Home Builder” designation.
Early adopters of AI-driven chatbots have been able to boost their conversion rates for appointments and contracts by up to 50%.
California builder Entekra believes offsite construction can make the U.S. housing industry a lot more efficient.