These 50 Builders Rule Social Media

Lennar, Toll Brothers, and David Weekley Homes are among the most active and successful homebuilders on Facebook, Twitter, Instagram, and YouTube, according to a report by building industry agency Draper DNA. 
These 50 Builders Rule Social Media DraperDNA ConstructUtopia

When it comes to garnering likes, shares, followers, and overall engagement on the four main social media platforms, Lennar, Toll Brothers, and David Weekley Homes are seeing the most success among the nation's largest homebuilders.

Toll Brothers and Beazer Homes are most active on social media platforms, while David Weekley Homes and Lennar garner the highest per-post engagement rate, according to Draper DNA's 2021 Top 50 Builders on Social Media report. 

The 39-page report (download for free here) tracks the activity and engagement of builders across Facebook, Twitter, Instagram, and YouTube. Draper DNA ranks the top builders on each platform and provides a cross-channel ranking for total engagement, ratings of engagement per post, applause (reaction), conversation (interaction), and amplification (sharing).  

"Social media is basically made for the home and building market: it’s visual, it encourages engagement, and it gives builders a way to truly interact with homeowners," wrote the report's authors. "We wanted to find out which builders are killing it when it comes to social—but not just in terms of audience size. In fact, we found that often, companies with the biggest follower base had lower engagement rates."

Here is a sneak peek at the top builders by social channel (as of Jan. 6, 2021):

Top-five builders on Facebook

(From # of Facebook page fans)
1. Lennar: 1.31 million
2. Habitat: 658K 
3. Shea Homes: 300K
4. Clayton Homes: 257K
5. LGI Homes: 235K

Top-five builders on Instagram

(From # of followers)
1. David Weekley Homes: 247K
2. Toll Brothers: 204K
3. Lennar: 140K
4. Habitat: 119K 
5. Taylor Morrison: 91K

Top-five builders on Twitter

(From # of followers)
1. Habitat: 1.06 million 
2. Lennar: 254K
3. Pulte Homes: 31.3K 
4. KB Home: 17.8K
5. Meritage Homes: 17.2K

Top-five builders on YouTube

(From # of subscribers)
1. Toll Brothers: 58.5K  
2. Clayton Homes: 14.6K 
3. Pulte Homes: 10.8K 
4. Lennar: 9.6K
5. KB Home: 9.4K

To see the complete rankings, download Draper DNA's 2021 Top 50 Builders on Social Media report by clicking the button below.

About The Author

David Barista, UTOPIA Content Director

David Barista

David Barista has covered the U.S. construction industry for more than 20 years, including editorial leadership roles with Pro Builder and Building Design+Construction. He currently serves as the Content Director for Utopia and the Group Editorial Director – Digital and Social with SGC Horizon, which publishes multiple market-leading media brands focused on residential and commercial construction.

Dave is a six-time Jesse H. Neal Award winner, and a seven-time finalist. He’s also won numerous editorial awards from the Construction Media Alliance and the American Society of Business Publication Editors.